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Your guide to the top global foodservice trends of 2024!

Helping chefs create recipes that are delicious, nutritious, on-trend, profitable, and efficient.

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The top global trends for this year
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Flavour Shock
No rules experience
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Flavour Shock
No rules experience
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Low Waste Menus
Maximising creativity
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Low Waste Menus
Maximising creativity
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Local Abundance
Celebrating local
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Local Abundance
Celebrating local
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Modernized Comfort Food
Adventurous and satisfying
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Modernized Comfort Food
Adventurous and satisfying
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Plant-Powered Proteins
Veggie protein heroes
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Plant-Powered Proteins
Veggie protein heroes
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The New Sharing
Dynamic and interactive
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The New Sharing
Dynamic and interactive
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Irresistible Vegetables
Vegetable democracy
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Irresistible Vegetables
Vegetable democracy
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Feel-Good Food
Hollistic Wellbeing
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Feel-Good Food
Hollistic Wellbeing
Discover all the trends

Trends Report

  • Downloadable report with practical and current recipes and techniques for more profitable and efficient menus.
  • Professional insights on hot topics like Gen Z & Millennial customers, menu streamlining, AI in restaurants, regenerative agriculture, and more!

Online event

  • Menus of the Future LIVE online event: Get early access to the report and exclusive live Q&As with culinary experts from around the world.
  • Speakers include: world-renowned chefs such as Rasmus Munk (Alchemist**, Copenhagen) and Asma Khan (Darjeeling Express, London).
Ufs Academy

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